![]() ![]() A positive mood is thus proposed to induce systematic processing of uplifting messages, and heuristic processing of aversive, unpleasant messages (Wegener et al. messages that contain uplifting and positive information, and least likely to attend to messages that may spoil a good mood. ![]() In positive mood states, people are most likely to attend to information that is hedonically rewarding, i.e. According to the hedonic contingency view of mood, people generally strive to maintain, or attain positive mood states (Wegener and Petty 1994). ![]() Furthermore, the effects of mood on information processing appear to vary with message valence. 1993), and by situational demands (e.g., Abele et al. For instance, the effects of mood may be moderated by the personal interpretation of its implications (Martin and Stoner 1996 Martin et al. On the contrary, the effects of mood appear flexible, and context dependent. Mood does not, however, produce consistent main effects on information processing. Negative moods, in contrast, have been associated with more systematic, narrow, focused, and analytic forms of processing (see Schwarz and Clore 1996 for a review). In general, positive moods appear to promote global, flexible, intuitive and holistic information processing (see Isen 1999, 2004 for overviews). Mood also affects the strategies people use when processing incoming information. 1994 Forgas 1995, 2000 Sinclair and Mark 1992), and persuasion (e.g., Bless et al. Over the years, mood has been shown to affect memory processes (e.g., Schwarz and Clore 1996), judgment and decision-making (e.g., Clore et al. Mood has a profound impact on the way people perceive the world around them. I’m tense and nervous and I can’t relax”-David Byrne (Talking Heads) ![]()
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